I know I've talked about brand-you before, the Tom Peter's term for yourself as a marketable commodity.

The unemployment rate keeps rising, and with it goes a downturn in self-confidence. There are thousands of talented, competent folks in the financial services, automobile, and all their ancillary services alone who find themselves suddenly, sometimes shockingly, out of a position they have held or presumed they would hold for many, many years.

I want to use the power of this forum, the blog, for you to take this opportunity to share (anonymously, if you wish) any suggestions for someone who finds himself/herself in this unenviable position. Any tips, suggestions, or advice that might help them to promote their "brand" would be welcome. Our Female Facts offers advice, but I know that sometimes hearing it from those who know the situation personally has more of an impact. Through sharing, maybe others (and you) won't succumb to confusion, fear, and disappointment. Most of all, maybe you and they can avoid the trap of selling brand-you short.

How about it? Can you help?