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Testimonials
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"For me, the Maddox Smye Selling to Women program prompted a focus on best practices. The coaching sessions reminded me about the key differences in how women make decisions and the importance of truly connecting with women. The stories shared by the group were valuable and the facilitator, Ann, was excellent. I’m pleased that National City has partnered with a firm like Maddox Smye to bring emphasis to our female customers."
Julie Keckstein
Vice President, Client Advisor and Women’s Business Advocate
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"After twenty-five years in banking, I have learned that people do business with people first. The Maddox Smye program reinforced this powerful principle and the need for strong relationship building skills when dealing with women and women business owners. Coming together with other Women’s Business Advocates, sharing experiences and hearing new ideas about branding and networking from the Maddox Smye coach served as a wonderful refresher for me. One of the most valuable things I learned during this program was the phrase “I believe in you.” When working with women in business, sometimes that’s what matters more than anything else."
Susan Orchard
Vice President, Branch Manager and Women's Business Advocate
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"Because I work with very large companies, I tended not to differentiate the women owners from my other customers. The Maddox Smye Selling to Women program was a terrific way to remind, refresh and re-energize me about selling to and focusing attention on my female clients. The techniques we learned will help me with all of my accounts and the coaching sessions focused me on key issues. I am looking forward to applying these principles with my all of my clients."
Anna Fidler
Vice President and Women’s Business Advocate
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"Rebecca did a fabulous job. The reaction from attendees was outstanding, and they could have listened to her for another couple of hours! Many women in the room were nodding their heads in agreement and the men wore expressions of shock and awe. Their faces looked as if they were seeing a color they'd never seen before, for the first time. A light seemed to go on for some who then shared anecdotes about what they recognized they'd done wrong in the past with women clients. One fellow said that he had a flashback of his entire career, and suddenly saw all those things he'd done wrong, all the things he'd done right and things he would now do differently. Even those who were initially skeptical about the workshop topic were really thankful they attended."
Marketing Executive
Fortune 100 Financial Services Provider
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"We brought Rebecca in to address our company's top producers. One of the questions she asked the group was, "How many of you think that the women's market could help you increase your sales?" The majority of hands in the room went up. She then asked, "...and how many of you are changing your selling habits to do that?" Only a handful raised their hands. That, alone, was huge. Rebecca's facts and insights challenged the group to think beyond the way things have always been done. After her workshops and her keynote, our agents were eager to ask her questions and advice. I was pleased with both the workshops and her keynote, and would not hesitate to bring her back for another event."
Jim Deluca
Vice President, Marketing / Western & Southern Financial Group, Cincinnati, Ohio
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"Rebecca's workshop drew excellent attendance and inspired wonderful interaction with thought-provoking questions from our group. Her responses and workshop content were right on target--it was an excellent experience."
Paul Laporte
Vice President / LIMRA International, Windsor, Connecticut
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"Rebecca brought a lot of good, fresh information that our people could actually take back to the frontlines and use. We wish we could have had more time with her! "
Mike Herschel
Executive Director / Furniture Marketing Group, Orlando, Florida
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"Rebecca did such a fantastic job of bringing home the fact that women do influence most purchases in the home, and how important it is to learn how best to sell to them. My job is to bring added-value to our people. Rebecca did such an outstanding job of this--and will benefit our GM dealerships."
David Rosenberg
Local Advertising/Marketing Manager / General Motors, North-Central Region, Naperville, Illinois
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"There's only one word to describe Rebecca's workshop: Outstanding! She did a tremendous job relating to the audience. At first, you could see the body language in the room was screaming "I don't want to be here." In just 10 minutes, Rebecca had captured them. I'm still receiving glowing notes from those who attended! Her ability to successfully challenge their conventional ways of selling was extremely powerful, and made many of them reconsider the way they go about selling to individuals."
Training Executive
Fortune 100 Financial Services Provider
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"Dear Rebecca,
....People both MMSA and dealers made a point to share their excitement on how much they enjoyed the seminars. ”Rebecca won the prize for the best seminar, and the dealers loved it!” “Wow, great pick for a break out!”
You were both a huge part of the success in taking this business meeting to the next level. I look forward to working with both of you in the near future.
Sincerely"
Judy Semplinski
National Promotions & Special Events Manager / Mitsubishi Motor Sales of America Inc., Cypress, California
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"Rebecca’s address at our industry conference was fabulous! We were all so stimulated by the content and impressed with the presentation. Everyone enjoyed it and several people told me that it gave them so much to think about and to change in their businesses. You certainly made me a hero, and are fast becoming our furniture guru!"
Mary Ann Levitt
Senior Vice President / National Home Furnishings Association, Phoenix, Arizona
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"Dear Rebecca,
I would like to express my gratitude for you consultation on successful selling to the women’s market. Your presentation sparked such interest that sales consultants are reading your book in its entirety. One of our sales consultants implemented your ideas with a female customer that same evening. Your contribution to creating a smarter, stronger sales force at Lincoln Mercury is very much appreciated. Kind regards and best wishes for your continued success."
Peter Fong
Regional Manager, Philadelphia Region / Lincoln -- Mercury, Ford Motor Company, Mt. Laurel, New Jersey
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"Rebecca's presentation was fabulous. I've received nothing but positive responses from those who attended. In fact, I spoke with the General Manager of one of our dealerships who brought more than a dozen of his people to the event. He said that the "water cooler" conversation the following morning was all about the seminar, and what learnings they could take and apply. Another dealer, who was unable to attend himself, told me that his people raved about the seminar and that it was money well spent."
Norm Sorensen
Local Advertising and Marketing Manager / General Motors North-Central Region, Naperville, IL
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"...these workshops have done a great deal of good for our organization and have sent a strong message to our sales teams--both males and females alike. Since Rebecca spoke to us, our teams have done lots of role-playing, and are putting much of what they learned into daily practice. I can tell you that among other things, no one around here says ma'am anymore! "
Kevin I. Parker
Executive Manager / Garber Management Group, Midland, Michigan
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"At the Smart Money Summit, Rebecca said a lot that resonated with me. She presented a wealth of great, applicable and actionable information. Some of the most interesting things she talked about had to do with the different thought processes that men & women go through, and the subtle differences that these can make in how we handle the selling process. I've had the opportunity to share some of this with various clients. In particular, in speaking with an auto industry client, I made reference to some of the specific things Rebecca shared regarding that industry. My client was intrigued and admitted that he had never thought of things that way before, and agreed that they needed to be more conscientious of the woman buyer and to acknowledge her as a significant part of their market. "
Cindy DeLuca
Director of Business Development / WTAE-TV (ABC), Pittsburgh, Pennsylvania
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"Rebecca, thanks for your thought provoking and very informative presentation recently in Green Bay. "
Mike Brennan
General Manager / Brennan Buick Inc., Green Bay, Wisconsin
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"Rebecca, on behalf of our Northeast Region Service Leadership Team, we thank you for your presentation last week. It left a very positive impression and was very helpful to our Dealers and Service Managers because it gave them things that they could take back to the dealership and implement. Many of them felt that the information presented was enlightening and of great value."
Dennis McConnell
Service Development Manager / GM, Northeast Region, Purchase, New York
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"Rebecca was phenomenal! She engaged the crowd by presenting useful information backed up by facts. All the Garber Employees who attended the seminar have a broader understanding of the buying habits of the woman buyer and how much they influence a car purchasing decision. The most common phrase heard around Garber Chevrolet is now said with a warming smile, stating "Welcome to Garber Chevrolet! How can we be most helpful to you today?"
She also brought to our attention that it is imperative to differentiate yourself. Women will shop. Give them a reason to WANT to come back to you. Make sure they are taken care; serve them better than anyone else would; respect their time; and make their experience memorable. We all learned that we need to be more patient when dealing with women buyers. We always remember to treat the customer as we would wish to be treated. The seminar provided extremely helpful information that could be implemented immediately! Thank you, Rebecca! "
Kristen Herzberger
Internet Sales Manager / Garber Chevrolet, Midland, Michigan
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"Hi Rebecca,
My name is Von and I sell Acuras at a huge New Jersey complex. I’ve only been in the sales department about a month, and in that time, have heard, “Thank you—I’ll call you later,” more than anything else. While watching other sales reps put out 10, 15, 20 units a month, I said to myself, “I must be doing something wrong.” I did a little research and found your book, How to Get Rich Selling Cars to Women. When my next “Mrs. Jones” came in, I looked her in the eye and asked, “How can I be most helpful to you today?” She was speechless at first, and then said, “I’m looking for a new 2-door, great on gas and with good safety features.”
I wrote down every word she said, and directed her to the car that fit the description. I showed her only what she asked me for, compared it to other models we had, then took her for a test ride. We talked a little about her past car, and I told her that I would be following up with her—and kept my word. To date, she is the happiest woman I’ve seen in the place! I will keep applying and trying different things from your book, until I have it all down. Thank you! "
Von Kaukeano
Sales Representative /Acura, New Jersey
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"The single greatest take-away I had from Rebecca’s workshop was the fact that 9 out of 10 purchases are influenced by women. If, on average, a woman visits 6 dealerships during her hunt to buy a car, then we have to differentiate ourselves to earn her business. Another thing that really stuck in my head was that women will shut down to you at the first sign of pressure. On the very next Monday morning after the workshop, we had a woman come in who only wanted prices and was in a real hurry. We respected that, and gave her just the numbers, as quickly as we could. She came back and bought the very next day. "
Justin Woods
Garber Chevrolet / Midland, Michigan
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"Not being the hard closer and realizing that women take more time to make buying decisions are just a couple of the things that I walked away with after Rebecca’s presentation. We had a chance to put what we learned into practice the very next day. A young lady come in, after having been there the day before, and purchased the van that she wouldn’t commit the previous day."
Tom Dexter
Used Car Manager / Garber Chevrolet, Midland, Michigan
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"Our Sales and Service Reps are still talking about it! Thank you. We really benefited from this and can already see some positive changes in the individuals who attended."
Missy DeRuyter
General Sales Manager / Broadway Automotive, Green Bay, Wisconsin
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