News

Speakers examine caring, loyalty issues
Two featured speakers at the Furniture Marketing Group's symposium here hit on some common themes of key importance to retailers. Rebecca Maddox, Maddox Smye CEO, talked about the unique challenges and opportunities . . .

LIMRA International Partners with Pioneering Women’s Marketing Firm - Maddox Smye LLC to Drive Sales within Diversified Financial Marketplace
The number of women in the labor force has just about doubled over the last 50 years, according to the Bureau of Labor Statistics. Bob Kerzner, president and CEO of LIMRA International, thinks it's about time . . .

Interep Innovations Partners with Maddox Smye
Interep Innovations has announced that it will partner with Maddox Smye, LLC, to help advertisers create marketing programs that resonate with women and bolster sales to female consumers . . .

Maddox Smye Renews Selling to Women™ Alliance with Saga Radio; Radio Station, WSNY-FM, in Columbus, Ohio Posts
Five-Years of Sales Increases Rebecca Maddox, co-founder and CEO of Maddox Smye, announces a renewed alliance with Columbus radio station, WSNY-FM . . .

Press Releases

Trends Show Women are Becoming Increasingly Important Growth Drivers for Insurance Product Sales
How to Get RICH Selling Insurance and Annuities to Women! Naples, Florida, August 10, 2005. According to a recent U.S. Census study, by 2010, half of the wealth in the U.S. is expected to be in the hands of women.

Trends Show Women are Growing Assets and Status in Financial Service Industries
How to Get RICH Selling Banking and Brokerage Services to Women! Naples, Florida, November 30, 2005. Large companies and their advertising agencies are keenly courting women consumers . . .

MS Press Release-LIMRA
Press release on strategic partnership with LIMRA

MS Press Release-INTEREP 2004
Press release on strategic partnership with INTEREP

MS Press Release-INTEREP 2005
Press release on renewal of strategic partnership with INTEREP

MS Press Release-B&B Book
Press release on How to Get RICH Selling Banking & Brokerage Services to Women!

MS Press Release-I&A Book
Press release on How to Get RICH Selling Insurance & Annuities to Women!

MS LIMRA Article#1
Selling to Women, A Competitive Necessity*
Article written by Rebecca Maddox
*This article from the Volume 11 - Number 1 - 2005/2006 issue of LIMRA International’s Vested Interest newsletter, is provided with permission