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News
Maddox Smye Renews Selling to Women™ Alliance with Saga Radio; Radio Station, WSNY-FM, in Columbus, Ohio Posts
NAPLES, Fla.--(BUSINESS WIRE)--June 27, 2005--Rebecca Maddox, Co-Founder and CEO of Maddox Smye, announces a renewed alliance with Columbus radio station, WSNY-FM. The partnership between the market's top adult contemporary station and the media program from the company renowned for its How to Get RICH Selling to Women! series has delivered five years of increased sales and market share.
"That SUNNY95 has noted increases from existing clients as well as new business development, accounting for $6 million over a five-year period, underscores the value of the partnership. The execution of our media program acknowledges that successful businesses can close more sales by building positive relationships with women consumers," states Maddox.
Included in the program are visits to local advertising clients with both Maddox Smye and station representatives to help retailers increase sales by making their advertising and operational structures female-friendly. With more sales to women, businesses can then increase their local advertising expenditures on the radio station. Maddox notes, "It sounds simple, but a company won't grow if they do not know how to talk and listen to women customers."
Alan Goodman, President and General Manager of WSNY-FM, reports, "When first working with Rebecca and her team five years ago, we were surrounded by skeptics. Many advertisers doubted the economic power of women consumers. While they were strong in marketing products there was room for improvement in closing more sales to women. Today, our advertisers value the Maddox Smye partnership. They boast improved sales results and so can the station. Apart from the increased revenue, our Maddox Smye partnership brands WSNY as the Premiere Delivery System for Women, in Columbus, Ohio. That is a tremendous long-term benefit."
"The idea is to move the needle by building enduring relationships with women," says Ms. Maddox. "It's just a fact that men and women listen to radio and make buying decisions differently."
Maddox Smye LLC is an organization that helps leading-edge companies close more sales by building enduring relationships with women and couples. Maddox Smye offers clients a unique opportunity to turn 20 years of research and wisdom into profitable interactions with women buyers through Sales Training and Skills Development Programs, Advisory Services, Media Partnerships, Keynote Presentations, Workshops, and Publications, including their How to Get RICH Selling to Women! series. Contact Maddox Smye at http://www.maddoxsmye.com.
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