How to Get RICH Selling Insurance and Annuities to Women by Rebecca Maddox, MBA, CPA and Marti Smye, PhD. In 2006 Prudential did a study that revealed something that should shock you as an insurance and annuity professional: 2/3 of women surveyed admitted not talking with their own husbands about crucial financial issues such as aging, illness, buying life insurance, or planning a will. Not talking = not buying. Opportunity is knocking! You know that women want security. All you have to do is bridge this disconnect, and you've opened up a lucrative market for yourself . . . but how?

If you've been through one of our programs and are the kind of person who likes quick reminders and keeps copious notes, this 8.5” X 11", double-sided job aid is for you. It’s a way to keep Maddox Smye’s Selling to Women Competencies and Behaviors™ nearby for quick reference.

Many successful sales professionals think they’ve got a handle on the market. They subscribe to the one-size-fits-all school of customer interaction. It doesn’t work. There are subtle differences . . . and those differences can cost a sales professional a sale.

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